En front del pla A, el pensament imperant de desenvolupament econòmic suicida de la humanitat, Lester Brown ens planteja un pla B. El llibre "Plan B 3.0" revisa els seus dos predecessors (el Plan B i el Plan B 2.0), obres que han generat un important debat. Al Plan B 3.0 el prestigiós eco-economista proposa una estratègia de supervivència per a la civilització del segle XXI. Aquest pla inclou una estratègia per a la retallada del 80% de les emissions de CO2 pel 2020.
“Plan B 3.0 is a comprehensive plan for reversing the trends that are fast undermining our future. Its four overriding goals are to stabilize climate, stabilize population, eradicate poverty, and restore the earth’s damaged ecosystems,” says Brown. “Failure to reach any one of these goals will likely mean failure to reach the others as well.”
“It is decision time,” says Brown. “Like earlier civilizations that got into environmental trouble, we have to make a choice. We can stay with business as usual and watch our economy decline and our civilization unravel, or we can adopt Plan B and be the generation that mobilizes to save civilization. Our generation will make the decision, but it will affect life on earth for all generations to come.”
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